Why Learning Without Action Is Killing Your Business Growth

I have always heard that we are plagued by information overload.

Today, if there is anything you want to learn, just type it into Google and you will be amazed at the amount of information available on that subject.

When digital platforms began to dominate business, I struggled to find my place. I knew the opportunities that existed online, so I made a decision to acquire the necessary skills.

I paid for several trainings. But with each one I took, it always felt like there was something better out there, so I kept going.

A few days ago, after completing the Marketing and Structure training by Nelly, I decided to carry out a simple cost-benefit analysis. Not just financially, but also in terms of time because April, the fourth month of the year, is already wrapping up.

𝐌𝐲 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐰𝐚𝐬 𝐬𝐢𝐦𝐩𝐥𝐞:

The results I was getting were not commensurate with the amount of training and resources I had consumed.

And the reason was even simpler. I was learning, but not implementing, because I kept thinking there was something better out there.

During the evaluation section of the course, there was a question about revenue before the training and revenue after. I could have written anything, but that question exposed something important:

𝐓𝐡𝐞 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧, 𝐢𝐭 𝐢𝐬 𝐭𝐨 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐚𝐬 𝐲𝐨𝐮 𝐥𝐞𝐚𝐫𝐧.

Instead, I was learning from Nelly in the early hours of the morning, and learning from another coach during the day. (𝑵𝒐 𝒃𝒆 𝒎𝒖𝒎𝒖 𝒃𝒆 𝒕𝒉𝒂𝒕?)

Anyway, I’m done with that phase.

A few days ago, I started revisiting my notes from the course, and this time, I am implementing as I go.

Because I realised something: 𝗧𝗮𝗸𝗶𝗻𝗴 𝗶𝗻 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗮𝗻𝗱 𝗵𝗼𝗽𝗶𝗻𝗴 𝘁𝗼 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗹𝗮𝘁𝗲𝗿, 𝗺𝗮𝘆 𝗻𝗲𝘃𝗲𝗿 𝗵𝗮𝗽𝗽𝗲𝗻.

So I made a decision. I will sail as I build.

I call it: 𝐎𝐧𝐞 𝐋𝐞𝐬𝐬𝐨𝐧. 𝐎𝐧𝐞 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧. 𝐄𝐯𝐞𝐫𝐲 𝐃𝐚𝐲. Until I get to my destination, 𝐀 𝐆𝐑𝐄𝐀𝐓 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒.

The truth is simple: 𝐀𝐥𝐥 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐥𝐥 𝐞𝐯𝐞𝐧𝐭𝐮𝐚𝐥𝐥𝐲 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐚𝐭 𝐚𝐥𝐥.

Shalom.

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