𝗦𝗘𝗥𝗩𝗘 𝗕𝗘𝗧𝗧𝗘𝗥, 𝗣𝗥𝗢𝗙𝗜𝗧 𝗠𝗢𝗥𝗘

When there was a need to engage graphic designers in the media department, Kevin hired Chuka and Stanley, both with clear job descriptions outlining their deliverables and KPIs. Over time, Kevin began assigning more tasks to Chuka, not out of favouritism, but because Chuka consistently delivered without reminders and often completed his tasks before the deadline. His reliability made him the natural choice whenever urgent or additional work came up.

Stanley noticed this pattern and tried to persuade Chuka to slow down. He warned him that taking on too much work would only encourage their boss to keep increasing his workload without proper reward. Chuka, however, saw things differently. He laughed it off and explained that he did not mind the extra tasks because each one helped him improve his skills, sharpen his efficiency, and grow professionally. To him, the work was not just about the present; it was an investment in his future.

At the end of the six-month evaluation period, Kevin recommended both Chuka and Stanley for permanent employment. However, he also requested a salary increase for Chuka based on his outstanding performance. Although Stanley felt upset about the decision, the scorecard left no room for argument. Within that period, Chuka had delivered 90 more designs than Stanley, despite Stanley’s belief that his designs were of better quality. Performance, consistency, and output told a clearer story than perception.

This scenario reflects a common reality in many workplaces today. Many people desire recognition, promotion, and visibility, yet they are unwilling to offer the level of service required to earn them. True distinction does not come from talking about value but from consistently delivering it.

As Jesus Christ taught, whoever wants to be the greatest must become the servant of all. Similarly, Paul the Apostle described himself as the least among the apostles, yet he worked harder than all of them. Despite not being among the original twelve, his impact remains one of the most widely recognised because of his commitment to service.

The lesson is clear: if you want to stand out in your career or business, you must be willing to serve beyond the ordinary. Excellence is rarely accidental; it is built through consistent effort, discipline, and a mindset that values growth over comfort. Service is not a weakness; it is a strategic advantage for anyone who wants to grow, gain recognition, and create lasting impact.

The question then becomes personal: will you commit to service so you can stand out, or will you continue to look for shortcuts to recognition? For me, I choose to give myself to service with the renewed belief that in doing so, I will grow, deliver more value, and ultimately create better results for myself and my business.

Shalom.

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